North Carolina Heart Disease and Stroke Prevention Program – Start With Your Heart 2013 Stroke Campaign
Billboards and Newspaper Ads
Art Direction, Graphic Design, and Campaign Measurement
The North Carolina Heart Disease and Stroke Prevention (HDSP) Program's public awareness campaign, Start With Your Heart, focuses on raising the awareness on signs and symptoms of heart attacks and strokes and the importance of calling 911. For the Start With Your Heart 2013 stroke campaign, CCME created various advertising materials to bring awareness to importance of calling 911 when a stroke strikes as seconds count. For each newspaper ad I created a unique QR code so that we could identify which ad placements were most successful.