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PRINTCreations To Hold

CCME – Nursing Home Physical Restraint Initiative Campaign
CCME – Nursing Home Physical Restraint Initiative Campaign
CCME – Nursing Home Physical Restraint Initiative Campaign

Note: Move the red bar to the right. 2009 Gold Marcom Award Winner

PROJECT:
CCME – Physical Restraint Initiative Campaign

WORK CREATED:
For Residents and Family Members: Educational Brochure, Flyer, and Fact Sheets. For Training Materials: Notebook Cover and Spine, Word Template, and CD Label.

MY ROLE:
Brand Development, Graphic Design, Project Management, and Printing Coordination

DESCRIPTION:
As part of CCME’s Medicare QIO contract, CCME worked closely with participating nursing homes in restraint reduction. CCME conducted onsite meetings to consult, train, and provide educational tools and resources to participating nursing homes in both North and South Carolina. Training materials for nursing home staff and educational leave behinds for residents and their families were needed. I was responsible for creating the overall brand and designs for this educational campaign. The over arching message for the campaign was “freedom from restraints” and this was graphically applied to all pieces created.

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